Brand
presence diagnostic.
Every brand occupies a space in the customer's mind. Answer in just one minute and find out which step yours is on today.
Being the reference is not luck. Nobody reaches the top in one go.
In Brazil, out-of-home media reaches 89% of the population and is the second most consumed medium in the country. The space exists, and it is already occupied by someone. The question was never whether your brand can be seen, but how many times it has already been seen by the same person, because repetition is what turns those who saw into those who remember.
Every company occupies a step on this ladder, and each step changes how the customer decides. Before answering, see the whole path.
Source: Kantar Ibope Media, Target Group Index, 2024.
- Degrau 1Existence
The company exists, and the market still does not see it.
- Degrau 2Discovery
People are starting to know it, and they forget quickly.
- Degrau 3Recognition
They have heard of you. You are not the first choice yet.
- Degrau 4Preference
When the need arises, your name comes first.
- Degrau 5Reference
The brand became a synonym for the category.
Drag or click the bar and give each question a score from 0 to 10. It takes less than a minute; answer honestly, because the result is only useful if it is.
- 0–3Almost never
- 4–6Sometimes
- 7–10Almost always
Before comparing prices, customers compare names they already know.
Outside of those who have already bought, how many people know your company exists?
A solid company that rarely shows up gives the impression of a small company.
When the brand has arrived first, the conversation starts at the proposal and not at the introduction.
Avenues, highways, malls, the airport. Where their routine actually happens.
Many companies are strong in the neighbourhood of their head office and unknown fifteen minutes away.
Or does it appear in a one-off campaign and vanish for the rest of the calendar.
Not in a search, because whoever searches already knows you. On the drive, in the mall queue, on the road. Discovery happens without intent.
In the same area, who shows up more: you or them?
Exposure disappears when it stops. Memory stays.
Start with the first question. Your step appears once all 10 are answered.
