Brief in hand in the morning, campaign live in the afternoon. The digital circuit removes the slowest stage of traditional out-of-home: production, printing and installation between artwork approval and the run. The largest regional DOOH network in Southern Brazil.
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Architecture as the project
Architecture entered the design of the panel before the technology did. Lines that enhance the street instead of competing with it, with a finish that lifts the perception of any brand on display.
Super Top Digital Urbanity: 768×1024 px · MP4 · 10 seconds
See it in the Elegancy line
Light as a signature
The lighting outlines, reveals and enhances the structure, creating a recognisable presence even before the campaign is read. The panel becomes part of the landscape, and the brand inherits that context of modernity and high perceived value.
Rua Coronel Dulcídio, 457, corner of Alameda Dom Pedro II
See it in the Elegancy line
Vertical
Vertical presence on the busiest corridors, filling the field of view of drivers and pedestrians alike. In static, lighting keeps the campaign alive after the sun goes down. In digital, the same framing as a reel: the campaign works both on social media and on the platform, with no change of proportion.
768×1024 px · MP4 · 10 seconds
Horizontal
The billboard as it should be: large, horizontal, impossible not to read, on the roads that structure the city’s daily route. In digital, the classic video framing, with content swapped in real time and no physical production cost.
1024×512 px · MP4 · 10 seconds
2x larger
Exclusivo SCO formato mais alto do portfólio, no alto das duas cidades mais relevantes de Santa Catarina. Em Balneário Camboriú, painel digital em ponto nobre da Av. Brasil. Em Joinville, painel digital com conteúdo em tempo real. Visibilidade premium para marcas que buscam protagonismo na paisagem, onde só a Outdoormídia chega.
The only digital wallscape in the Curitiba region. High impact and visibility on the strategic route to the airport and to the coast of Paraná and Santa Catarina, with a 6 by 18 meter panel, 108 m² and 1 slot of 630 ten-second insertions a day.
Av. das Torres, 2163, at the corner of Barão do Cerro Azul, at the airport entrance, toward the PR and SC coast
No. On digital billboards the creative is swapped straight on the screen, with no printing and no installation.
Swapping is dynamic: you can alternate creatives by time of day, day of the week or period, with no reprinting cost.
Yes. The 4yousee/Everywhere technology measures CPM, frequency, gender, age bracket and income of the audience reached, with live cameras 24×7 at every site.
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From the objective to being known
You state the objective, the audience and where you need to appear. Outdoormídia cross-references area, traffic, format, audience and budget to build the best path for the campaign.
Objectives and areas defined, with strategic selection of platforms and sites for each campaign.
Coordination of every stage, with creative adaptation, material preparation and quality control for each format.
Installation or upload, checking, monitoring and delivery of the period’s audience data.
On exclusive panel projects, Gestão 360 OM also includes legal licensing advice and full installation. Find out more.
You know your business. We know how to put your brand in the right places.
