Exclusive · High impact
Iconic Projects
Unique structures in the most prominent locations of the city. Digital 3D corners, hybrid panels and living gardens built into the structure. Where the brand becomes the landscape.
Every Hour, Everywhere.
We do not just choose where your brand appears, but where it needs to be. We plan the area, the format and the period based on real traffic and audience: from the classic billboard to DOOH, across the regions and highways linking Paraná to Santa Catarina.
Curitiba and Greater Curitiba /Paraná coast /PR-SC highways /Itajaí /Joinville /Balneário Camboriú /Airport /Indoor Media /
Since 1959 · PR + SC
A benchmark yesterday. Innovation today.
That is 67 years putting brands where the city passes: from Curitiba to the coast, from the highways to Santa Catarina. While the market is discovering Out of Home media, Outdoormídia helped build it.
Every site in our coverage is chosen strategically before it becomes impact, and it is that reading of the city, built decade after decade, that turns OOH into campaign results.
9
Integrated platforms
312 m²
Largest hybrid panel in Southern Brazil by visual area
+530M
Impacts per month
DOOH
Largest regional network in Southern Brazil: 175 screens with 20 million impacts a week
Differentiators
What separates a campaign the city sees from one that goes unnoticed.
Some campaigns need to be seen. Others need to be impossible to ignore.
View platform →
Digital · 175 screens
Outdoor Digital
LED panels with content changing in real time. No print production, no wait between the decision and going live. The largest regional DOOH network in Southern Brazil, with 20 million impacts a week.
Static · 18 m² · Lit
Front Light
The classic billboard on high-traffic roads, horizontal and vertical. Large format, continuous presence and the recall that only daily repetition builds.
Digital · 3 malls
Indoor Media
A fully digital operation in the main malls of the region. Corridor totems and car park panels reach the audience at the place and the moment of purchase.
Hybrid · 577.5 m²
Airport
Duo Square Media District: 5 LED screens and 10 frontlights on the only exit road of Afonso Pena International Airport. The set houses Airport Square, the largest hybrid panel in Southern Brazil.
Static · Bike and Bus
Mobile Media
Bike Mídia and Bus Mídia reach where fixed structures cannot. Pedestrian streets, parks and busy centres, following the real route of the people you need to reach.
Digital · 13 circuits
MUB
Digital newsstands and clocks woven into the fabric of the city, organised into 13 circuits by niche: Health, Education, Malls, Premium, Automotive and more. You book the audience, not the site.
On demand · BR 101 · 116 · 277 · 376 · 407 · 470
Highways
You choose the region, we build the panel. Sourcing within a 3 km radius of the point you indicate, in whatever format the campaign calls for, along the heaviest flows in the South.
Bespoke · OM 360 Management
Digital Signage
A panel exclusive to your business: digital facade, petrol station, digital passage. Licensing, installation, content and maintenance 24 hours a day, seven days a week.
Being in the city
is not enough.
You need to be
on the route
your audience takes.
Outdoormídia is in Curitiba, the Metropolitan Region, the Paraná coast, Joinville, Itajaí and Balneário Camboriú, always at the sites with the highest flow, visibility and real impact. From the urban centers to the coast, from the highways to the beaches of Santa Catarina, your brand follows your audience across both states.
Check availabilityAn answer the same business day
Paraná and Santa Catarina
Where your brand appears
Four urban regions and six highway corridors. Tap or hover to explore.
Filter by categorycombines urban media and highways
Highways platform
Testimonials
Success stories in practice
From first-time advertisers to those managing major brands, the experience of people who have already put their message on the streets of Southern Brazil.
00:45“The main advantage we see in this kind of campaign is the measurement.”
Guilherme Heimbecher
Marketing Specialist · Claro
01:00“It brought us not only the complete success of the campaign, but a sales record in a single weekend.”
Claudio Ceará
Director · Agência Verbal
Case: Auto Shopping Curitiba
01:27When the whole neighbourhood gets to know your brand
Mônica Kachel
Owner · Cia do Pastel
00:58“The number of people who came because of the billboard was unbelievable. People would say: “I saw yours on the billboard, how cool is your work, right?””
Confeitaria Didé
Outdoormídia client
00:42“I noticed a difference: people would message me, “Wow, Gabi, I was passing by such-and-such place and I saw you”.”
Dra. Gabriele Andrioli
Owner · Andrioli Estética
00:45“I would definitely recommend it! It was an extraordinary experience.”
Rayan Chemite
Afinco Imóveis
01:29“These strategies bring a qualified audience to the event. The audience will find what they are looking for here.”
Felipe
Marketing Coordinator · Expo MotorHome
Expo MotorHome fair · Expotrade
Gestão 360 OM
From the objective to being known
You state the objective, the audience and where you need to appear. Outdoormídia cross-references area, traffic, format, audience and budget to build the best path for the campaign.
Planning
Objectives and areas defined, with strategic selection of platforms and sites for each campaign.
Operational excellence
Coordination of every stage, with creative adaptation, material preparation and quality control for each format.
Campaign and data
Installation or upload, checking, monitoring and delivery of the period’s audience data.
On exclusive panel projects, Gestão 360 OM also includes legal licensing advice and full installation. Find out more.
New campaign
How would you rather
begin?
You know your business. We know how to put your brand in the right places.
Talk to a specialist
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Blog
Ideas, data and outdoor media strategies for putting your brand on the streets of Paraná and Santa Catarina.
2 min readAugust 23, 2026
Maior painel híbrido do Sul: Face Única no aeroporto de Curitiba
By Alexandra Nogueira - Gerente de Marketing
Face Única é o formato que dá exclusividade total ao anunciante. Conheça o Mosaico Square, 265,5 m² de área visual no aeroporto de Curitiba.
AeroportoCuritibaRodovias PR
Read article→1 article publishedSee all articles →
Frequently asked questions
Yes, and it is the most common case. We start from your objective, your audience and the region to recommend format, site and period. If you are not sure where to begin, the Brand presence diagnostic reads how present your brand is today and points to the next step.
It is, and this is the question we hear most. Out-of-home is not reserved for large brands: it is defined by location and by cycle. A company serving one neighbourhood or one region does not need the whole city, it needs the sites its customers pass every day.
The standard cycle is the bi-week, 14 days, and there are circuits organised by niche that concentrate the budget on the people who matter instead of spreading it thin. What sets the size of a campaign is the objective, not the size of the company.
The two solve different problems, and comparing them usually leads to the wrong choice. Social media speaks to people who already looked for you, or who look like the people who did. Out-of-home speaks to people who do not yet know you exist, and that is what feeds everything that comes after.
In Brazil, out-of-home reaches 89% of the population and is the second most consumed medium in the country. It does not compete with the performance budget: it grows the base of people who recognise the brand when the ad shows up on their screen.
Source: Kantar Ibope Media, Target Group Index, 2024.
The investment varies with format, region, number of sites and period. The proposal is built from your objective and the budget available, and you receive the options that fit what you intend to invest.
The standard out-of-home period is the bi-week, cycles of 14 days, with the option of rotating between sites over the course of the campaign. Highway panels built on demand have a minimum term of 15 months, because they involve construction and licensing.
No. The Single Face concept guarantees that each face is dedicated to a single advertiser. Beyond removing the fight for attention, it keeps your brand from appearing next to another one that has nothing to do with it.
Yes. Every digital site has live cameras, with a dedicated team 24 hours a day, seven days a week. You follow the checking online and receive a weekly report with audience, impacts, average frequency and CPI, plus a qualitative analysis of the media booked.
Answer six questions in New campaign, about timing, objective, location, period and industry. Our answer arrives within one business day, with the options available for your case.
