About us.
Nine outdoor media platforms across Paraná and Santa Catarina, operated end to end by our own team. From negotiation to installation, whoever promises is whoever delivers.
It all began in 1959, along the highways of Paraná, with a bucket of glue, paper and an idea. Mr Euclides Aristides Farias was not selling outdoor media. He was pasting dreams onto paper panels, connecting messages to the movement of those crossing the roads.
Alongside his son, Hamilton Pontarola, he turned talent into vision and vision into a business. That is how Outdoormídia was born.
From a small family company in Curitiba, we became a benchmark for Out of Home in Southern Brazil. We grew by following the movement of the streets, the cities, the technology and, above all, the people.
That is 67 years and nine integrated OOH and DOOH platforms: the only operation in Paraná with that reach. From printed billboards to LED panels, we combine strategy, technology and audience intelligence to place your brand where it needs to be seen.
But that transformation did not happen on its own. It was built with every client who believed it could be done differently, and with a team that makes it happen every day, with passion, craft and a view of the future.
We are present in Curitiba, the Metropolitan Region, the Paraná coast, Joinville, Itajaí and Balneário Camboriú, always at the sites with the highest flow, visibility and real impact.
- Curitiba
- Metropolitan Region
- Paraná coast
- Joinville
- Itajaí
- Balneário Camboriú
- PR-SC highways
Since 1959 · PR + SC
A benchmark yesterday. Innovation today.
That is 67 years putting brands where the city passes: from Curitiba to the coast, from the highways to Santa Catarina. While the market is discovering Out of Home media, Outdoormídia helped build it.
Every site in our coverage is chosen strategically before it becomes impact, and it is that reading of the city, built decade after decade, that turns OOH into campaign results.
Timeline
What has changed since the first face on the street, and what has not.
1959The first face on the street
Roadside panels along the highways of Paraná. Outdoormídia is born putting brands where the city passes: at first, one face at a time.
1980sThe network spreads
The operation leaves the capital and reaches the Metropolitan Region and the coast, following the growth of Paraná.
2000sA change of generation
The 2000s marked the company's change of generation, uniting tradition and a new vision to begin a new cycle of growth.
2010Pioneers in digital outdoor
Pioneers in digital outdoor in the region. Creation of the largest roster of iconic projects in Southern Brazil.
TodayThe street in real time
175 digital screens, more than 20 million impacts a week and the largest regional DOOH network in Southern Brazil. Dynamic creative swapping, audience measurement and live cameras 24×7.
Why Outdoormídia
From the objective to being known
You state the objective, the audience and where you need to appear. Outdoormídia cross-references area, traffic, format, audience and budget to build the best path for the campaign.
Planning
Objectives and areas defined, with strategic selection of platforms and sites for each campaign.
Operational excellence
Coordination of every stage, with creative adaptation, material preparation and quality control for each format.
Campaign and data
Installation or upload, checking, monitoring and delivery of the period’s audience data.
On exclusive panel projects, Gestão 360 OM also includes legal licensing advice and full installation. Find out more.
Our commitment
Occupying the street for 67 years creates an obligation towards it. What we do with waste, what we give back to the city and what we put in the contract.
Environmental
A lit panel uses energy and vinyl becomes waste. That is why we convert faces to LED, give the vinyl another destination and give back, in street furniture, what we take from the city.
See what is already real
Social
We are part of Corajosamente Éticos, we donate the vinyl that comes off the face so it becomes income at Loja OM do Bem, and we signed the first Regenerative Media asset in Curitiba.
See the initiatives
Governance
An unlicensed site is a problem that splashes back onto the advertiser. All of ours are licensed, with exclusivity in the contract and a name answering for every line of it.
See how we operateWant to be part of the OM team?
Every campaign the city sees passed through someone’s hands here. If you want your work to show up on the street, leave your CV in our talent pool.
How would you rather
begin?
You know your business. We know how to put your brand in the right places.
