Blog · Main Street
Podcast.
Conversations with the people who decide where a brand shows up: advertisers, agencies and the team that plans the streets of Paraná and Santa Catarina.
Episodes
- 01Coming soon
Why outdoor came back to the media plan
What changed in the way people pay attention, and why the street became the hardest medium to ignore.
Outdoormídia sales team · 32 minRecording in production - 02Coming soon
LED or print: how to choose the right format
Production, lead time, flexibility and cost per impact: the real trade-offs between digital and print.
Operations and planning · 28 minRecording in production - 03Coming soon
Can Out of Home be measured? It can.
CPM, frequency and audience profile: what technology delivers today on every campaign.
Data intelligence · 35 minRecording in production
The Outdoormídia podcast about brands, cities and outdoor media. Episodes will appear here as soon as they are recorded, and on audio platforms too.
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