Living vegetation
Vertical gardens and vegetated structures with species chosen for the climate and the sunlight of each site.
Iconic project · Sustainability
Green.
Vertical gardens and structures with living vegetation: the brand appears alongside a visible gain for the street, with maintenance on us. It is the project for those who need their environmental message to show up where people actually pass.
Living vegetation is not an ornament: it requires irrigation, pruning and replacement. All of that is ours, the advertiser contracts the face, not the garden.
Vegetation maintenance included for the period
What it is
Green is outdoor media with real vegetation built into the structure. The brand shares the surface with something the street recognises as an improvement, and that association is what the platform delivers.
Maintenance on us
Irrigation, pruning and replacement of the plants are Outdoormídia’s responsibility throughout the campaign.
Backing for the message
The sustainability campaign stops being only a message: there is a structure on the street backing up what the piece says.
On the street today
Living vegetation integrated into the structure. A living garden built into the media itself, associating the brand with wellbeing rather than merely occupying the field of view.
Digital · 3D and 2D · Anamorphic
Batel Square
The first 3D and 2D digital media project in Curitiba, powered by clean energy. The anamorphic effect makes the content leap out of the panel for passers-by, with up to 1 million monthly impacts on one of the most valuable corners in the city.
2048×512 px in total, two faces of 1024×512 px · 3 m from the pavement · best 3D viewing at approx. 30 m · Av. Visconde de Guarapuava, 5292
Digital · 3D and 2D · Living garden
Champagnat Square
Curitiba’s second digital corner, with a living wall built into the panel structure. Latest-generation media in 2D, 3D and anamorphic alongside real vegetation, uniting technology and wellbeing at the same site. Around 1 million monthly impacts.
1536×512 px in total, faces of 512×512 and 1024×512 px · 0.5 m from the pavement · best 3D viewing at approx. 30 m · Rua Alferes Ângelo Sampaio, 2384
Digital · 3 synchronised panels · 4 sites
Cascade Square
Three vertical LED panels in an asymmetric composition, creating the effect of a digital cascade in motion. The panels interact with each other: the campaign can flow as a single piece or show three independent pieces of content, with a visual flow that holds the eye.
1344×2520 px, split across three panels of 1344×840 px · MP4 · 10 seconds
Curitiba Martim Afonso
Rua Martim Afonso, 642
Curitiba Água Verde
Av. Iguaçu, 3083
Curitiba Batel
Av. Silva Jardim, 2427 / Rua Bento Viana, 806
Joinville
Av. Juscelino Kubitschek, 110
Digital street furniture · Garden on top
MUB Garden
The first digital street furniture in Curitiba with a living garden on top. The street structure gains a green roof, and the brand on display inherits the sense of care for the city that only furniture like this carries.
Av. Iguaçu, 3925
See it on the MUB platform
Living wall · Large format
Horizontal Garden
Living vegetation taking over half the structure, alongside the advertising piece. The brand shares the panel with a real vertical planter, in a format that has already lifted launches such as GT.Building in Curitiba.
Living wall · Poster Sight · 2 sites
Vertical Garden
The advertising panel as a living element. Applied to a strategic Poster Sight, it associates the brand with sustainability and wellbeing amid the fast pace of the city.
Curitiba
Rua Bispo Dom José, 2866
Curitiba
Living wall · Channel letters · 17 hours a day
Digital Garden
A natural vertical garden with integrated channel letters, showing the client’s campaign exclusively for 17 hours a day, sharing attention with no other brand. A green breath in one of the most upmarket areas of Curitiba.
Rua Desembargador Motta, 3220
Final dimensions come from the feasibility study of each address; confirm with the sales team before finalising the artwork.
Frequently asked questions
No. Irrigation, pruning and replacement of the plants are Outdoormídia’s responsibility throughout the contracted period.
Yes. Any brand wanting to reinforce a responsible position can use Green; the reading comes from the structure, not from the advertiser’s sector.
Roads and locations with potential for landscape enhancement, prioritising visibility and integration with the surroundings. The choice depends on technical feasibility and on how much sun the site gets.
Bring that requirement into the brief. We assess what is measurable in the specific project before any figure goes into the piece.
Didn't find your question? Talk to our team on WhatsApp.
The other two
Giving back to the city
Regenerative
The campaign begins outside the panel. Squares, planters and community spaces regenerated by the brand, which gives back to the city the space it occupies.
Signature street furnitureElegancy
Authored design at prime addresses: the media adds to the landscape instead of competing with it.
New campaign
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