About us · Social

Social.

Outdoormídia understands that market leadership is not built on innovation, technology and urban presence alone. It is also sustained through clear values, consistency and institutional responsibility.

Corajosamente Éticos

Outdoormídia is part of Corajosamente Éticos, a global movement that promotes personal and professional ethics as the basis of social change, confronting the culture of corruption and standing for a fair market.

It is not a one-off action or an institutional campaign. It is a continuous commitment to integrity and consistency in internal and external relationships, built into our organisational culture and guiding decisions, behaviour and initiatives.

For anyone buying outdoor media, that has a practical effect: the same standard we apply internally is the one that governs the contract, the negotiation and what we promise on the street.

Discover the movement

The seal of the Corajosamente Éticos movement

Loja OM do Bem

The vinyl that comes off the face becomes income.

Loja OM do Bem is the practical initiative within Corajosamente Éticos. It gives form to Outdoormídia’s commitment to social responsibility, the circular economy and internal engagement.

We donate, at no cost, the advertising vinyl that has completed its display cycle. Trained seamstresses turn the material into tote bags and other products, generating income and taking waste out of circulation. Those items are sold at the shop, alongside snacks and rotating products.

All the profit goes in full to the NGO Caminho do Renascer.

Caminho do Renascer

Founded in 2009 by volunteers from the community itself, Caminho do Renascer supports children, adolescents and families in vulnerable situations in the Campo Comprido neighbourhood of Curitiba.

Many of those families live in precarious conditions in the protected area of the Barigui river basin, without adequate infrastructure and exposed to the risk of flooding and poor sanitation, with public services still patchy. That is where the shop’s proceeds arrive.

Colourful plastic bottle caps collected at Outdoormídia’s reception

Tampinha Solidária Campaign

The Tampinha Solidária Campaign, run by the Associação das Acácias da Emiliano Perneta (AAEP), turns plastic caps into geriatric diapers for care homes in need.

Outdoormídia supports the initiative through cap donations from employees, combining sustainability and solidarity. Every 1 kg of donated caps becomes one diaper, offering care and dignity to those who need it most.

Loja OM do Bem is not a commercial product or a media platform. It is not part of the OOH portfolio. It is an initiative of corporate culture and ethics.

See the full life cycle of the vinyl

Anunciando o Bem

Anunciando o Bem turns media into direct social impact: a panel dedicated exclusively to the cause, with all its revenue going to those who need it most.

One hundred percent of the value generated by campaigns on this panel goes to the NGO Caminho do Renascer, which supports children, adolescents and families in vulnerable situations in Curitiba.

For the advertiser, it is the chance to communicate a product with purpose: presence that also sustains a real cause.

Transferred so farR$ 13,600

Between bonuses, direct billing and trade deals converted into food for the NGO.

The network at the service of the city

The future of OOH will not be defined by the ability to generate visibility. It will be defined by the ability to generate value.

A post at the Batel Convenience Square with a monitoring camera and a Muralha Digital emergency button

A first · Urban safety

Regenerative Media

Batel Convenience Square. The first outdoor media asset connected to Curitiba’s Muralha Digital, the city’s monitoring and urban intelligence system.

The structure keeps doing its job of connecting brands and people, but it now also contributes to public safety and to the quality of urban space. It combines monitoring integrated into the Muralha Digital with an emergency button installed to provide help in vulnerable situations, in one of the most used community spaces in the city.

We are pioneers in integrating outdoor media and urban safety in Curitiba. In a market discussing ESG and smart cities, this is the difference between occupying a space and improving a space.

For the advertiser, it is the chance to be on a structure the city recognises as useful. Urban presence is also urban responsibility, and the best communication is the kind that leaves a legacy.

New campaign

How would you rather
begin?

You know your business. We know how to put your brand in the right places.

Presence DiagnosisI want a reading of my brand’s presence

Talk to a specialist

0 of 6

Where are you today?