There are addresses the city already recognises. The Iconic Projects occupy these spots with structures designed one by one, with no catalogue mould. It is the product Outdoormídia designs, not the one it replicates.
The difference from the 8 catalogue platforms is the starting point: here the structure is born from the address. Every project goes through briefing, feasibility study and design before it exists on the street.
Briefing → feasibility → structure
Living vegetation integrated into the structure. A living garden built into the media itself, associating the brand with wellbeing rather than merely occupying the field of view.
I want a Green project →The campaign begins outside the panel. Squares, planters and community spaces regenerated by the brand, which gives back to the city the space it occupies.
I want to bring a Regenerativo →Authored design at prime addresses: the media adds to the landscape instead of competing with it.
I want to consider an Elegancy →
Digital · 3D and 2D · Anamorphic
The first 3D and 2D digital media project in Curitiba, powered by clean energy. The anamorphic effect makes the content leap out of the panel for passers-by, with up to 1 million monthly impacts on one of the most valuable corners in the city.
2048×512 px in total, two faces of 1024×512 px · 3 m from the pavement · best 3D viewing at approx. 30 m · Av. Visconde de Guarapuava, 5292
Digital · 3D and 2D · Living garden
Curitiba’s second digital corner, with a living wall built into the panel structure. Latest-generation media in 2D, 3D and anamorphic alongside real vegetation, uniting technology and wellbeing at the same site. Around 1 million monthly impacts.
1536×512 px in total, faces of 512×512 and 1024×512 px · 0.5 m from the pavement · best 3D viewing at approx. 30 m · Rua Alferes Ângelo Sampaio, 2384
Digital · 3 synchronised panels · 4 sites
Three vertical LED panels in an asymmetric composition, creating the effect of a digital cascade in motion. The panels interact with each other: the campaign can flow as a single piece or show three independent pieces of content, with a visual flow that holds the eye.
1344×2520 px, split across three panels of 1344×840 px · MP4 · 10 seconds
Curitiba Martim Afonso
Rua Martim Afonso, 642
Curitiba Água Verde
Av. Iguaçu, 3083
Curitiba Batel
Av. Silva Jardim, 2427 / Rua Bento Viana, 806
Joinville
Av. Juscelino Kubitschek, 110
Digital street furniture · Garden on top
The first digital street furniture in Curitiba with a living garden on top. The street structure gains a green roof, and the brand on display inherits the sense of care for the city that only furniture like this carries.
Av. Iguaçu, 3925
See it on the MUB platform
Living wall · Large format
Living vegetation taking over half the structure, alongside the advertising piece. The brand shares the panel with a real vertical planter, in a format that has already lifted launches such as GT.Building in Curitiba.
Living wall · Poster Sight · 2 sites
The advertising panel as a living element. Applied to a strategic Poster Sight, it associates the brand with sustainability and wellbeing amid the fast pace of the city.
Curitiba
Rua Bispo Dom José, 2866
Curitiba
Living wall · Channel letters · 17 hours a day
A natural vertical garden with integrated channel letters, showing the client’s campaign exclusively for 17 hours a day, sharing attention with no other brand. A green breath in one of the most upmarket areas of Curitiba.
Rua Desembargador Motta, 3220
Urban regeneration · The first in Curitiba
The first Pet Square in Curitiba. Leisure and community infrastructure that turned an ordinary urban space into a meeting point, with the sponsoring brand associated with the start of that movement in the city.
Rua Guilherme Pugsley, 820
The first concave product in Curitiba
A space designed for leisure, wellbeing and inclusion, with safe, modern infrastructure that revitalises the surroundings and creates a new meeting point between brands, people and the city. It is also the first concave product in Curitiba: the curved face follows the corner and delivers the brand at a wide angle, to those arriving from both roads.
Rua Bento Viana, corner of Sete de Setembro
Urban regeneration · Third delivery
The third Pet Square in the Regenerativo project. It consolidates the sponsoring brand’s commitment to the value of public space, extending the legacy begun in the two previous squares.
Av. Silva Jardim, 3338
Architecture as the project
Architecture entered the design of the panel before the technology did. Lines that enhance the street instead of competing with it, with a finish that lifts the perception of any brand on display.
Super Top Digital Urbanity: 768×1024 px · MP4 · 10 seconds
See it on the Outdoor Digital platform
Light as a signature
The lighting outlines, reveals and enhances the structure, creating a recognisable presence even before the campaign is read. The panel becomes part of the landscape, and the brand inherits that context of modernity and high perceived value.
Rua Coronel Dulcídio, 457, corner of Alameda Dom Pedro II
See it on the Outdoor Digital platform
Hybrid · 312 m²
The largest hybrid OOH panel in Southern Brazil. Latest-generation LED screens combined with front light panels on the same structure, uniting the dynamism of digital with the impact of static. More than 700 thousand monthly impacts on the highest-income audience in the state.
See it on the Airport platform
Single face · 265.5 m²
Where advertising becomes art. It applies the Single Face concept: one brand, no visual neighbours, no competition for attention. A showcase of total exclusivity at the exit of Afonso Pena International Airport.
See it on the Airport platform
First in Brazil · 577.5 m²
The country’s first Media District. Five LED screens and ten front light panels on the only exit road from the airport, more than 800 thousand monthly impacts on travellers, executives and opinion formers.
See it on the Airport platform
Synchronised · Av. das Torres
Two digital panels operating in sync, one on each side of the road. Avenida das Torres seen from both directions, at the same time, with the same message: full coverage of the corridor, with no blind spot.
Av. das Torres, 2100 · Curitiba
From the objective to being known
You state the objective, the audience and where you need to appear. Outdoormídia cross-references area, traffic, format, audience and budget to build the best path for the campaign.
Objectives and areas defined, with strategic selection of platforms and sites for each campaign.
Coordination of every stage, with creative adaptation, material preparation and quality control for each format.
Installation or upload, checking, monitoring and delivery of the period’s audience data.
On exclusive panel projects, Gestão 360 OM also includes legal licensing advice and full installation. Find out more.
You know your business. We know how to put your brand in the right places.
