Differentiator · Solutions

Single face.

One face, one brand. The Single Face concept guarantees exclusive display on the structure: no shared space, no visual competition, no noise fighting for the same glance. That is what happens at Mosaic Square, 265.5 m² dedicated to one brand at a time.

In outdoor media, the market standard is to split the structure between two, three or four brands. Not here: one face, one advertiser, from the first day of the period to the last.

A three-panel billboard structure beside an avenue in Curitiba fully occupied by Colégio Marista’s enrolment campaign

What it is

Single Face guarantees total exclusivity for each advertiser: it removes any visual competition and delivers direct, clear, powerful communication with the audience. A single advertiser occupies the whole media set, maximising visibility, impact and recall for your brand.

While other outdoor media companies share the same site between several brands, Outdoormídia dedicates each advertising space exclusively to your brand. That removes the fight for the audience’s attention and ensures your message is the only one perceived at that location.

Benefits for the brand

Amplified visibility

Your brand is the absolute protagonist.

No distractions

The audience’s full attention, with no interference from other campaigns.

Premium visual experience

Greater impact, better legibility and longer-lasting recall.

The right ways to do Face Única

Three generic billboards sharing the same structure, each from a different brand

*AI-generated image, with fictional brands and campaigns, to illustrate a situation that happens in practice in the market.

The whole structure occupied by the Shopping Mueller campaign, a single brand from start to finish

The whole face, the whole period. One message for those passing by: yours.

New campaign

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