Intelligence and audience.
Every outdoor campaign ends with the same question in the next meeting: how many people really saw it? Outdoormídia answers with data measured site by site, not with a traffic estimate. Wi-Fi tracking, eye tracking and real-time monitoring turn urban presence into a report you can present and defend.
The campaign watched while it is live
Wi-Fi tracking and eye tracking measure where people move and who actually saw the piece. The display is watched by camera during the campaign, with a dedicated team 24 hours a day, seven days a week, that acts as soon as anything is out of place.
The monitoring is daily. The consolidated report arrives every week.
What goes into the report
The report is not a run summary. It is the full reading of what the campaign delivered, site by site, in the vocabulary media planning already uses.
Total impacts per site
What each face delivered, in isolation. It lets you compare performance within the campaign itself.
Average frequency
How many times the same person was reached in the period. Reach without frequency does not build memory.
Efficiency rate
The ratio between the exposed audience and the audience effectively reached at each site.
CPM
Cost per thousand impacts, in the same metric the rest of the media plan uses.
CPI
Cost per impact, for direct comparison between formats and locations.
Audience profile
Gender, age bracket and income bracket of the audience reached at each site.
Cross between sites
How much the campaign’s sites overlap and how much they genuinely extend reach.
Real-time data
Daily monitoring while the campaign runs, with a consolidated report every week.
You do not pay separately for monitoring or for the report. The evidence is part of the campaign.
Estimated audience profile
Average makeup of the estimated audience across the points in the plan, weighted by impact.
Data updated 2026
Gender
52,0%
Women
48,0%
Men
Each figure represents 2% of the audience.
Age range
- 18 to 29
- 32,9%
- 30 to 49
- 38,8%
- 50 or older
- 28,3%
Social class
46,4%
A and B classes
38,1%
Class C
15,5%
Other classes
84.5% of the audience is in classes A, B and C.
Almost half of the audience is in classes A and B.
Percentage, never volume. Profile is the audience metric that stands up to audit: the validation measured a 2.8 percentage point error in A and B classes. Impact volume carries a much larger error and is stated as an estimate.
Audience data, not personal data
The metrics from the digital network are aggregated and anonymous. The measurement describes an audience, not a person: no identifiable data is collected, stored or handed to the advertiser.
Read the privacy policyOther differentiators
Single Face
One face, one brand. Exclusive display on every structure, with no space sharing and no visual competition.
Airport Square
The largest hybrid panel in Southern Brazil: 312 m² where physical presence and digital content share the same structure.
Regenerative Media
Media that leaves the city better than it found it: it restores the space and delivers a utility to the people who live there.
MUB circuits by niche
13 weekly circuits built by audience profile, on the street furniture they already use in their routine.
OM 360 Management
Planning, production and campaign delivery run by the people who operate the structure.
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You know your business. We know how to put your brand in the right places.
