Platform · On demand · Paraná and Santa Catarina
Highways.
You choose the region, we build the panel. The Highways network connects the main corridors between Paraná and Santa Catarina, from Ponta Grossa to Florianópolis, taking in the coast and Joinville, reaching people who travel between these regions every day.
Talk to our sales teamTurning highways into opportunities
Strategic coverage
Panels on high-traffic highways connect key regions such as Curitiba and Florianópolis, reaching both local and tourist audiences.
High visibility
The main purpose of an out-of-home campaign is to generate high visual impact, consolidate brand presence and convey exclusivity at every point of contact with the audience.
Variety and daily flow
They reach thousands of vehicles every day, touching different audiences throughout the day and creating multiple opportunities to engage with your audience.
Exposure and connection
Short, striking messages build lasting associations with an audience on the move.
+34
Highway panels
14
Highway locations
2.8M
Impacts per month per site
42M
Impacts over 15 months
Panels in operation
Urbanity
9×3
How On Demand works
- 01
Choose the region.
Tell us roughly where the campaign needs to be. The operation carries out sourcing within 3 km, finding and negotiating the best available site from the location you indicate.
- 02
Choose the panel size.
The structure is built to measure, in 16 x 4 m (64 m²) or 20 x 5 m (100 m²). Lighting is available subject to operational feasibility.
- 03
15-month contract.
Minimum run length, with the first print included, matching the build of a panel exclusive to your brand.
Phase 1
Collecting the brief and prospecting the site, within 30 days.
Phase 2
The installed panel is delivered within 90 days from the date the contract is signed.
Installed panels
The Highway panels already in operation along the corridors of Paraná and Santa Catarina, point by point on Google Maps.
See the Highway panelsOn-demand simulations
The points where a panel can be built for your campaign, from Guarapuava to the coast, on Google Maps.
See the on-demand simulationsNetwork map
The corridors the network runs along between Ponta Grossa and Florianópolis, through the Paraná coast and Joinville. The panel is built on demand, at the point the campaign needs along these routes.
Rodovias
Points
- Hub city
- City on the corridor
- Support point
Roads
- Highway corridor
- Traffic direction
The São Paulo marker indicates distance, not coverage.
Frequently asked questions
The operation covers BR 101, 116, 277, 376, 407 and 470, in Paraná and Santa Catarina. The panel is built on demand, within a 3 km radius of the point you indicate; bring the region in the brief.
Yes. Highway formats are larger than urban billboards for exactly that reason: 12×4 m on panels and 10×3 m on footbridges, with creative designed around very few words.
The highway operation is mostly printed. If the campaign needs dynamic creative changes, the route is Outdoor Digital, or a combination of the two platforms.
Didn't find your question? Talk to our team on WhatsApp.
How to book
From the objective to being known
You state the objective, the audience and where you need to appear. Outdoormídia cross-references area, traffic, format, audience and budget to build the best path for the campaign.
Planning
Objectives and areas defined, with strategic selection of platforms and sites for each campaign.
Operational excellence
Coordination of every stage, with creative adaptation, material preparation and quality control for each format.
Campaign and data
Installation or upload, checking, monitoring and delivery of the period’s audience data.
On exclusive panel projects, Gestão 360 OM also includes legal licensing advice and full installation. Find out more.
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