Designed for the address
The structure comes from the location: scale, material and finish defined from the road, the surroundings and the sightline.
Iconic project · Signature
Elegancy.
Structures of authored design at prime addresses, where the media has to add to the landscape instead of competing with it. Two lines, Urbanity and Urbanity Light, for contexts with different aesthetic demands.
Elegancy is not a rate-card format. Each structure is designed for the address where it will stand, with finish, scale and lighting decided in the project, not in the catalogue.
Brief → feasibility study → structural design
What it is
There are addresses an ordinary billboard cannot enter: by rule, by context or by the brand’s own decision. Elegancy is the answer for those places: street furniture with its own design, that the street accepts and the brand signs.
Upmarket context
Sites chosen in corridors and neighbourhoods where the brand wants to be seen alongside a specific repertoire.
Total exclusivity
A single face, as across the whole operation: the structure shows one brand only, from the first day to the last.
On the street today
Modern design at prime addresses: the media enhances the landscape and the brand inherits that context.
Architecture as the project
Urbanity
Architecture entered the design of the panel before the technology did. Lines that enhance the street instead of competing with it, with a finish that lifts the perception of any brand on display.
Super Top Digital Urbanity: 768×1024 px · MP4 · 10 seconds
See it on the Outdoor Digital platform
Light as a signature
Urbanity Light
The lighting outlines, reveals and enhances the structure, creating a recognisable presence even before the campaign is read. The panel becomes part of the landscape, and the brand inherits that context of modernity and high perceived value.
Rua Coronel Dulcídio, 457, corner of Alameda Dom Pedro II
See it on the Outdoor Digital platform
Hybrid · 312 m²
Airport Square
The largest hybrid OOH panel in Southern Brazil. Latest-generation LED screens combined with front light panels on the same structure, uniting the dynamism of digital with the impact of static. More than 700 thousand monthly impacts on the highest-income audience in the state.
See it on the Airport platform
Single face · 265.5 m²
Mosaic Square
Where advertising becomes art. It applies the Single Face concept: one brand, no visual neighbours, no competition for attention. A showcase of total exclusivity at the exit of Afonso Pena International Airport.
See it on the Airport platform
First in Brazil · 577.5 m²
Duo Square Media District
The country’s first Media District. Five LED screens and ten front light panels on the only exit road from the airport, more than 800 thousand monthly impacts on travellers, executives and opinion formers.
See it on the Airport platform
Synchronised · Av. das Torres
Duo Vision
Two digital panels operating in sync, one on each side of the road. Avenida das Torres seen from both directions, at the same time, with the same message: full coverage of the corridor, with no blind spot.
Av. das Torres, 2100 · Curitiba
Final dimensions come from the feasibility study of each address; confirm with the sales team before finalising the artwork.
Frequently asked questions
It is scale, not finish. Urbanity is the full structure, with greater presence on the road; Urbanity Light uses the same language at reduced scale, for narrow pavements and addresses with height restrictions.
Not in the same way. Elegancy is a project: the period is defined together with the feasibility of the structure, and it tends to be longer than a rate-card campaign. Bring us the brief and we will come back with a timeline and a format.
The structure is ours: design, installation and maintenance on us. What you contract is exclusivity of the face for the agreed period.
You bring the area and the audience profile you want; we assess the technical and legal feasibility of each site and come back with the options that stand up.
Didn't find your question? Talk to our team on WhatsApp.
The other two
Vegetated structures
Green
Living vegetation integrated into the structure. A living garden built into the media itself, associating the brand with wellbeing rather than merely occupying the field of view.
Giving back to the cityRegenerative
The campaign begins outside the panel. Squares, planters and community spaces regenerated by the brand, which gives back to the city the space it occupies.
New campaign
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begin?
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