More than occupying a space, Regenerative Media transforms it.
These are projects that revitalise areas of the city and, at the same time, create new possibilities for the population. Media stops being just a point of communication and becomes part of the urban experience, generating a positive impact and a real utility for the people who live the city.
It is the concept behind the Pet Squares, which create spaces of leisure and coexistence for animals and their owners, and the Charging Squares, which offer infrastructure and convenience to the population.
Because regenerating the city is more than transforming spaces. It is creating value for people.
The test is simple: a project is regenerative when, beyond restoring the space, it delivers a utility to the people who pass through it. A square to take the dog to, a point to charge the car. The city gains before the campaign even goes live.
Praça de Conveniência Batel. The first outdoor media asset connected to Curitiba’s Muralha Digital, the city’s urban monitoring and intelligence system.
The structure keeps doing its job of connecting brands and people, but now also contributes to public safety and to the quality of the urban space. It brings monitoring integrated with the Muralha Digital and an emergency button installed to support people in vulnerable situations, in one of the most used gathering spaces in the city.
We are pioneers in integrating outdoor media and urban safety in Curitiba. In a market that talks about ESG and smart cities, this is the difference between occupying a space and qualifying a space.
For the advertiser, it is the chance to be on a structure the city recognises as useful. Urban presence is also urban responsibility, and the best communication is the kind that leaves a legacy.
Each project solves a different problem for the city, and that is why it associates the brand with a different thing. What they have in common is that they keep serving a purpose after the campaign ends.
Urban regeneration · The first in Curitiba
The first Pet Square in Curitiba. Leisure and community infrastructure that turned an ordinary urban space into a meeting point, with the sponsoring brand associated with the start of that movement in the city.
Rua Guilherme Pugsley, 820
The first concave product in Curitiba
A space designed for leisure, wellbeing and inclusion, with safe, modern infrastructure that revitalises the surroundings and creates a new meeting point between brands, people and the city. It is also the first concave product in Curitiba: the curved face follows the corner and delivers the brand at a wide angle, to those arriving from both roads.
Rua Bento Viana, corner of Sete de Setembro
Urban regeneration · Third delivery
The third Pet Square in the Regenerativo project. It consolidates the sponsoring brand’s commitment to the value of public space, extending the legacy begun in the two previous squares.
Av. Silva Jardim, 3338
Clean mobility · The first in Southern Brazil
The first square in Southern Brazil dedicated to clean mobility, powered by solar energy. More than a charging point: modern, accessible infrastructure that people use every day. For the sponsoring brand, it is presence tied to a real service. Gold in the Sustainable Projects category of the Prêmio Central de Outdoor 2025.
Alameda Augusto Stellfeld, 445
Final dimensions come from the feasibility study of each address; confirm with the sales team before finalising the artwork.
Longer than an ordinary campaign. Between the brief, municipal approval and construction, the timeline is set case by case, and we bring the estimate with the feasibility study.
It can indicate the area and the profile it wants. The final space depends on the municipality’s interest and on the technical feasibility of the intervention.
Through sponsorship signage integrated into the project, within what the municipality’s legislation allows. It is not a conventional media face.
Maintenance is part of the agreement signed with the municipality and is defined in the project scope, along with the period of the brand’s presence.
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