Real regeneration
Community spaces and planters restored: paving, lighting, vegetation and usable furniture.
Iconic project · City
Regenerative.
Projects that give something back to the space they occupy: regeneration of community spaces and planters as part of the campaign. The brand does not rent a space in the city: it leaves the space better than it found it.
Regenerativo involves public authorities, the community and a longer timeline. It is the project that takes the most building, and the one that yields the longest-lasting relationship with the space.
Scope and timeline agreed with each municipality
What it is
The give-back is the product. The brand sponsors the regeneration of a public space and gains presence in it, with an association no billboard face delivers on its own.
Long-term presence
Projects with a horizon longer than a campaign; the brand stays associated with the space for as long as it lasts.
Approval with the municipality
Negotiation with the public authorities and the licensing are handled by us, from design to delivery.
On the street today
The campaign begins outside the panel. Squares, planters and community spaces regenerated by the brand, which gives back to the city the space it occupies.
Urban regeneration · The first in Curitiba
Guilherme Pugsley Pet Square
The first Pet Square in Curitiba. Leisure and community infrastructure that turned an ordinary urban space into a meeting point, with the sponsoring brand associated with the start of that movement in the city.
Rua Guilherme Pugsley, 820
The first concave product in Curitiba
Batel Convenience Square
A space designed for leisure, wellbeing and inclusion, with safe, modern infrastructure that revitalises the surroundings and creates a new meeting point between brands, people and the city. It is also the first concave product in Curitiba: the curved face follows the corner and delivers the brand at a wide angle, to those arriving from both roads.
Rua Bento Viana, corner of Sete de Setembro
Urban regeneration · Third delivery
Silva Jardim Pet Square
The third Pet Square in the Regenerativo project. It consolidates the sponsoring brand’s commitment to the value of public space, extending the legacy begun in the two previous squares.
Av. Silva Jardim, 3338
Final dimensions come from the feasibility study of each address; confirm with the sales team before finalising the artwork.
Frequently asked questions
Longer than an ordinary campaign. Between the brief, municipal approval and construction, the timeline is set case by case, and we bring the estimate with the feasibility study.
It can indicate the area and the profile it wants. The final space depends on the municipality’s interest and on the technical feasibility of the intervention.
Through sponsorship signage integrated into the project, within what the municipality’s legislation allows. It is not a conventional media face.
Maintenance is part of the agreement signed with the municipality and is defined in the project scope, along with the period of the brand’s presence.
Didn't find your question? Talk to our team on WhatsApp.
The other two
Vegetated structures
Green
Living vegetation integrated into the structure. A living garden built into the media itself, associating the brand with wellbeing rather than merely occupying the field of view.
Signature street furnitureElegancy
Authored design at prime addresses: the media adds to the landscape instead of competing with it.
New campaign
How would you rather
begin?
You know your business. We know how to put your brand in the right places.
Talk to a specialist
0 of 6
