Regenerative Media.
More than occupying a space, Regenerative Media transforms it.
These are projects that revitalise areas of the city and, at the same time, create new possibilities for the population. Media stops being just a point of communication and becomes part of the urban experience, generating a positive impact and a real utility for the people who live the city.
It is the concept behind the Pet Squares, which create spaces of leisure and coexistence for animals and their owners, and the Charging Squares, which offer infrastructure and convenience to the population.
Because regenerating the city is more than transforming spaces. It is creating value for people.
The test is simple: a project is regenerative when, beyond restoring the space, it delivers a utility to the people who pass through it. A square to take the dog to, a point to charge the car. The city gains before the campaign even goes live.
Regenerative Media
Praça de Conveniência Batel. The first outdoor media asset connected to Curitiba’s Muralha Digital, the city’s urban monitoring and intelligence system.
The structure keeps doing its job of connecting brands and people, but now also contributes to public safety and to the quality of the urban space. It brings monitoring integrated with the Muralha Digital and an emergency button installed to support people in vulnerable situations, in one of the most used gathering spaces in the city.
We are pioneers in integrating outdoor media and urban safety in Curitiba. In a market that talks about ESG and smart cities, this is the difference between occupying a space and qualifying a space.
For the advertiser, it is the chance to be on a structure the city recognises as useful. Urban presence is also urban responsibility, and the best communication is the kind that leaves a legacy.
The projects that are live
Each project solves a different problem for the city, and that is why it associates the brand with a different thing. What they have in common is that they keep serving a purpose after the campaign ends.
Pet Squares
Leisure and gathering in high-traffic neighbourhoods. The brand shows up where the family chooses to spend the afternoon.
See the project
MUB Garden
Curitiba’s first digital street furniture with a living garden. Technology and nature on the same structure, with the brand between the two.
See the project
Digital Garden
Exclusive display on a fixture the city looks at because it is beautiful, not because it is an ad.
See the projectElectric Charging Square
The first in Southern Brazil, powered by solar energy. Presence associated with a service people use while they wait.
See the projectOther differentiators
Single Face
One face, one brand. Exclusive display on every structure, with no space sharing and no visual competition.
Airport Square
The largest hybrid panel in Southern Brazil: 312 m² where physical presence and digital content share the same structure.
Intelligence and audience
Wi-Fi tracking and eye tracking answer where people move, who saw it and how they reacted.
MUB circuits by niche
13 weekly circuits built by audience profile, on the street furniture they already use in their routine.
OM 360 Management
Planning, production and campaign delivery run by the people who operate the structure.
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